The short, honest
version.

You confirm that any logo, photography, writing, fonts, videos, audio, or other material you hand over is yours to use — either because you made it, you bought a license, or you have written permission from the person who did.

If a third party later claims you didn’t have the right to use something you gave me, that’s on you to resolve, not me. This is standard across the industry, and it’s there to protect both of us.

If you’re not sure whether you own something — ask me before sending it. I’d rather help you source a properly licensed alternative than have a problem show up later.

At launch, once the project is paid in full, you own the finished site outright — code, copy I wrote for you, design files, and any custom assets I made for the project.

Third-party things (fonts, stock photos, plugins) keep their own licenses. I’ll tell you which ones, and how to keep them current.

I keep the right to show the finished work in my portfolio and journal. If a project is sensitive and you’d rather it stay private, just say so up front — that’s always fine.

I also keep reusable tools, components, and patterns I bring into the project. Your specific site is yours; the toolbox is mine.

Build projects: 50% deposit to start, 50% due at launch. Projects can also be split in half across two monthly payments — same price, no interest. Tend plans are billed monthly in advance and can be paused or cancelled at any time with two weeks’ notice.

If you pause a Tend plan and later ask for a fix or update, you pay for that month based on the work done — not back-pay for the months you skipped. I only tend sites I built myself.

Two rounds of revisions are included in every build. Further rounds, or changes that grow the project beyond what we agreed to, are quoted before any extra work starts. No surprise invoices.

If the project isn’t working — for either of us — we can end it. You pay for work completed up to that point, you keep what’s been delivered, and we part cleanly. No drama, no lock-in.

Anything you share with me about your work, your people, or your plans stays between us. I don’t sell, share, or publish client information. Contact-form messages on this site are stored privately and used only to reply to you.

I do careful work, but I can’t promise specific business outcomes (traffic, conversions, search rankings) or that any site will be free of bugs forever. I will, however, fix anything I broke — promptly and at no charge.